dimanche 7 février 2010

A new website for a new generation of consumers!


I've asked our mutual friend to send this to you on on my behalf, and I thank you in advance for your consideration. The concept for my site is simple; North Americans are becoming increasingly aware of the importance of how they spend their dollars. Companies like Apple and Cadbury have shifted to focus not only on profit, but also on ethical values like eco-friendly goods and fair trade goods; this speaks volumes of how consumers' mindsets have changed when evaluating products. Unfortunately, shopping according to your values still isn't easy. Businesses selling ethical products, though growing rapidly, are still badly fragmented and it is difficult to consistently purchase a wide range of products that align with what you believe it. That is where Ethical Ocean comes in. My site brings together quality vendors, selling products with ethical values that you care about. I believe strongly that the transformation that will take place in consumerism will be realized as a community action, and Ethical Ocean is built around a community foundation, where buyers, sellers and experts can discuss and interact. Please pay us a visit. I hope you'll find some products that interest you. If you know other people or companies that would also be interested in the site, please pass this message on WIDELY as this is our first day in business!